{"id":9319,"date":"2020-05-01t09:16:39","date_gmt":"2020-05-01t14:16:39","guid":{"rendered":"\/\/www.dicovercards.com\/?post_type=snyder-projects&p=9319"},"modified":"2022-04-18t10:22:52","modified_gmt":"2022-04-18t15:22:52","slug":"site-development-renovations-prepare-hilldale-shopping-center-shifting-consumer-preferences","status":"publish","type":"snyder-projects","link":"\/\/www.dicovercards.com\/projects\/site-development-renovations-prepare-hilldale-shopping-center-shifting-consumer-preferences\/","title":{"rendered":"bold renovations prepare hilldale shopping center for shifting consumer preferences"},"content":{"rendered":"
originally opened in 1962, hilldale shopping center has served as a central retail destination for shoppers in madison and the surrounding area. numerous site expansions and renovations<\/a> have taken place over the decades, as well as a few changes in ownership. the present owners, massachusetts-based ws development<\/a>, have implemented some of the boldest renovation efforts to date. as consumer shopping preferences have changed, converting the fully-enclosed mall to an open-air format was viewed by the owner as the right strategy to attract more shoppers and enhance the retail experience.<\/p>\n after a similar, successful project on the mall\u2019s north end, ws development hired snyder & associates to reconfigure 55,000 square feet of retail space on the shopping center\u2019s south end to build an outdoor courtyard, create store entrances that open to the street, and provide more visibility for the businesses in the shopping center. this plan would effectively remove the roof over the central concourse and create a common green space with curbside parking.<\/p>\n